Amway a huge American company saw Jakarta as a promising market, therefore they started to re brand & building a more open in-store to cut off distance between them and their customer.

The philosophy in this store is to create a space which serves as a store and a co-working space, the main ideas is using the space to show case products, creates a relax atmosphere to attract more customer, accommodate their ABO to educate new member, and a space to held events.